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    Case study Β· GrabFood Β· Phuket, Thailand

    Enjoy Healthy Food: GrabFood revenue grew 9.4x

    January 2025 β€” March 2026 (14 months)

    x9.4

    revenue

    x4.6

    orders

    27.5x

    ads ROAS

    The situation before we started

    A healthy food restaurant in Phuket. At the start β€” 34 orders and 16,873 THB a month: the restaurant was nearly invisible on GrabFood.

    • Offline rate up to 109% β€” the restaurant was unavailable to customers for long stretches
    • No ads running β€” zero paid traffic, organic reach only
    • No keyword work β€” the restaurant didn't appear in relevant searches
    • Menu structure and descriptions not optimized for conversion
    • Driver waiting time of 293–437 seconds hurting the operational rating

    What we did β€” a 4-track strategy

    1

    SEO & keywords

    • Optimized restaurant name and description
    • Built a Phuket keyword map
    • Injected high-volume queries into the menu
    • Restructured categories for search
    2

    Paid ads

    • Launched GrabAds from zero
    • Built segmented campaign structure
    • Scaled budget: 62 β†’ 5,635 THB/month
    • Reached peak ROAS of 27.5x
    3

    Menu & operations

    • Full menu audit and photo optimization
    • Cut offline rate: 73% β†’ 0%
    • Reduced waiting time: 437 β†’ 135 sec
    • Eliminated order cancellations entirely
    4

    Analytics & control

    • Weekly reports and KPI monitoring
    • A/B testing of items and prices
    • Repeat-order mechanics
    • Monthly review and budget reallocation

    Key results

    x9.4

    revenue growth

    20,270 β†’ 190,263 THB/mo

    x4.6

    order volume

    34 β†’ 167 orders/mo

    27.5x

    peak ROAS

    best month β€” February 2026

    x3.6

    search impressions

    7,038 β†’ 25,543 a month

    566

    new customers

    acquired in 14 months

    0%

    offline & cancellations

    was 73% and 7.5%

    MetricBeforeAfter
    Monthly revenue20 270 THB190 263 THB
    Monthly orders34167
    Offline rate73–109%0%
    Order cancellations3–7.5%0%
    Driver waiting time437 сСк / sec135 сСк / sec
    Search impressions (month)7 03825 543
    Ads ROASβ€”27.5x

    The GrabFood data

    Enjoy Healthy Food β€” revenue growth chart on GrabFood
    Enjoy Healthy Food β€” GrabFood sales insights, +83% in 90 days
    Enjoy Healthy Food β€” GrabFood customer growth, 459 customers in 90 days

    Real client data from GrabMerchant.

    Want the same growth for your restaurant?

    We did it for Enjoy Healthy Food. We'll do it for you β€” free profile audit within 24 hours.

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