Case study · GrabFood · Rawai, Phuket, Thailand
Meat Point Phuket: Grab revenue +46% — in the low season
April — July 2026 (4 months)
+46%
revenue
+22%
average order
30x
ads ROAS
The situation before we started
A working restaurant in Rawai: 275 orders and 215,880 THB a month. Ads already paid back 30x — but were underfunded (budget just 3.2% of revenue), auto-bidding was cutting impressions, and the 4.6 rating fell short of the 4.8 threshold where Grab makes ad placements cheaper. Ahead — the low season, when Phuket restaurants lose 20–40% of revenue.
- Ads paid back 30x but were underfunded — every unspent baht meant missed orders
- Auto-bidding was cutting impressions: the algorithm saved budget instead of taking traffic
- Rating 4.6 — below the 4.8 threshold where Grab gives generous impressions and cheaper ads
- Reach-to-menu conversion of 13.9% — the listing wasn't holding traffic that was already paid for
- Low season ahead: the typical Phuket revenue drop into July is 20–40%
What we did — a 4-track strategy
Ads optimization
- Manual CPO instead of auto-bidding — taking traffic that was going to competitors
- Settings tuned for orders, not impressions
- Daily control and adjustments
- Unlocked the budget: at 30x payback, capping spend makes no sense
SEO & keywords
- Phuket + Rawai keyword map
- Keywords in dish names and descriptions
- Category structure rebuild
- Keyword strengthening through conversions — cheaper ads
Rating & reviews
- Daily rating monitoring
- Every negative review investigated
- Incident control — held at 0
- Result: 4.6 → 4.8
Staff & analytics
- Team training on operational metrics
- Offline-rate and stock-out control
- Weekly reports and KPIs
- Alerting on metric drops
Key results
+46%
revenue growth
215,880 → 315,250 THB/mo
+22.4%
average order value
785 → 961 THB
+19.3%
orders
275 → 328 a month
x2.4
customer reach
7,760 → 18,473 customers
4.8
rating
was 4.6, zero incidents
≈2x
gap vs market
low-season market: −20…−40%
| Metric | Before | After |
|---|---|---|
| Monthly revenue | 215 880 THB | 315 250 THB |
| Monthly orders | 275 | 328 |
| Average order value | 785 THB | 961 THB |
| Rating | 4.6 | 4.8 |
| Reach (unique customers) | 7 760 | 18 473 |
| Ads-attributed revenue | 205 140 THB | 274 070 THB |
| Month by month | 215 880 → 233 010 | 244 020 → 315 250 |
The GrabFood data
Real client data from GrabMerchant.
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