A delivery management agency or Klikit / Deliverect / Hubster?
The comparison that matters
| Aggregator software Klikit, Deliverect, Hubster | Agency Delivery Booster | |
|---|---|---|
| What it is | Subscription software. Middleware between the apps and your kitchen. | People. A team that runs your accounts for you. |
| Core job | Get three tablets off the counter: orders and menus in one window, synced to your POS. | Grow delivery revenue: ranking, listing conversion, promo economics, ads. |
| Who decides | You. The software executes what you configure. | The agency. Bids, promos, menu and review replies are our call. |
| Owns the outcome | Integration uptime. Revenue is out of scope. | Revenue. We are paid 10% of delivery revenue — it grows, we grow. |
| Pricing | A fixed subscription, paid regardless of results. | 10% of delivery revenue, no upfront fee. |
Where the line runs
A useful test: ask who, in your setup, makes the call to "raise the bid on this item" or "kill this promo, it is losing money". Software does not make that call — it shows numbers and waits for you to read them. This is why restaurants with a perfectly configured integration still complain about low order counts: the tablets are fine, but nobody is working the listing inside the app.
What it changes in practice
Numbers from client dashboards where the management changed, not the software: at Zaytun Ubud, GoFood ads were running at a 0.25x ROAS — Rp 3.1M spent, Rp 763K returned; no software surfaced this, because nobody was looking. After the rebuild: 15.52x. At Etna Phuket, through-conversion was 0.5% on 39,211 monthly impressions: the traffic was there, the money was not; after listing and ads work, conversion reached 1.9% and ROAS went 14.75x → 34.57x. Zaytun Ubud, Etna Phuket.
Frequently asked
Klikit or an agency — which should I choose?
They are different categories, not alternatives. You need an aggregator when several platforms create tablet and menu chaos. You need an agency when orders are low or revenue is flat. If the problem is operations, buy software. If it is sales, software will not fix it.
Can I use both?
Yes — some of our clients run an aggregator in parallel. We work inside GrabMerchant and GoBiz, so we are compatible with any POS and any order aggregator.
An aggregator syncs menus too — isn’t that menu optimization?
No. Syncing copies your menu to the apps as-is. Optimization decides what an item is called, which category it sits in, which photo it uses and what it costs. Sync copies; optimization changes what gets copied.
What does an agency do that software fundamentally cannot?
Judgement calls: which promo loses money and which pays back; why ranking dropped this week; which item to push in in-app search; how to answer an unfair review so it gets removed. These are not settings — it is weekly work with the dashboard data.
Check your own restaurant
Send your restaurant’s Grab link — we’ll run a free audit of your listing and show where you lose orders.
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