Case study · GrabFood · Bali, Indonesia
Love U Pizza: Revenue grew 21x in 9 months
November 2025 — July 2026 (9 months)
x21
revenue
x14
orders
+50%
average check
The situation before we started
A pizzeria in Bali, managed by us since November 2, 2025 on both platforms — GrabFood and GoFood. Starting point: Rp 42.2M and 194 orders a month — fewer than seven orders a day across two platforms, the "nobody finds us" level. GoJek was effectively idle: 44 orders and 16% of revenue. In 9 months the restaurant reached Rp 888.2M a month; Rp 4.51bn and 15,586 orders over the period.
- The restaurant barely existed in delivery: 194 orders a month across two platforms
- Average check of Rp 217K — below category potential: no add-on, combo or family-size logic in the menu
- GoJek barely worked — 44 orders and 16% of revenue; the second platform sat idle
- Accounts were unoptimized: listing, keywords, menu structure and ads needed a rebuild from scratch
- A 4.8 rating on low volume — the real challenge was keeping it through explosive order growth
What we did — a 4-track strategy
Accounts & ads optimization
- Full listing rebuild on both Grab and GoJek
- Ads launched right: manual CPO instead of auto-bidding, tuned for orders, not impressions
- Continuous monitoring and adjustments — ads are not "set and forget"
- GoJek from idle to growth: platform revenue x24, check +91.8%
SEO & keywords
- Keyword map for the area and category
- Keywords in dish names and descriptions
- Menu category structure rebuild
- Ranking keywords through conversions — cheaper than ads
Menu expansion & pricing
- New items matched to local demand
- Combos and add-ons that lift the average check
- Pricing and photos by our playbook
- Result: check +49.5% — without it growth would be 14x, not 21x
Rating, operations & analytics
- Daily rating monitoring and a review-by-review response process on both platforms
- Team training: on-time order acceptance, offline-rate and stock-out control
- Monthly full-metric reviews, funnel control, alerts on drops
- Rating 4.8 held while orders grew 14x
Key results
x21
revenue growth
Rp 42.2M → 888.2M/mo
x14.1
order volume
194 → 2,733 a month
+49.5%
average check
Rp 217,397 → 324,999
x24
GoJek revenue
the platform sat idle
1.3%
through-conversion
fleet average 0.9%
4.8
rating held
through 14x order growth
| Metric | Before | After |
|---|---|---|
| Monthly revenue | Rp 42 175 000 | Rp 888 223 193 |
| Monthly orders | 194 | 2 733 |
| Average check | Rp 217 397 | Rp 324 999 |
| GrabFood revenue | Rp 35,2 млн | Rp 721,0 млн (x20.5) |
| GoFood (GoJek) revenue | Rp 6,9 млн | Rp 167,3 млн (x24.1) |
| Orders a day | 6.7 | 88.2 |
| Rating | 4.8 | 4.8 — удержан при x14 |
The GrabFood data
Real client data from GrabMerchant.
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